The development of philanthropic initiatives is important to enhance our portfolio of activities; philanthropy functions a soft tool, a different way of involving donors in innovative projects and creative partnerships. It is a way of writing a story together from the beginning to the end. We see philanthropy as a platform to enable experiences and relationships, which support diverse projects as well as being instrumental in facilitating ambitious ideas. Philanthropic projects can be approached with an entrepreneurial spirit and can create lasting and active working collaborations. Our philanthropy department has extensive experience in creating the right partnerships between the private sector and public institutions, and we take great pleasure in linking donors to creative enterprise. To date, we have developed philanthropic links to support single institution or city-wide exhibitions, artwork production, residencies, publications, and research projects.